🔹 Day 1: Foundations of Internal Strategic Communication

• Definition and scope of internal strategic communication

• Role and impact on organizational success

• Understanding employee audiences and segmentation

• Assessing current communication climate and culture

• Building a communication strategy aligned with business objectives

Activities:

• Communication climate assessment

• Group discussion on communication challenges

🔹 Day 2: Designing and Planning Internal Communication Strategies

• Elements of a comprehensive communication plan

• Setting measurable objectives and KPIs

• Crafting key messages tailored to different employee groups

• Selecting appropriate communication channels and tools

• Stakeholder engagement and buy-in strategies

Activities:

• Workshop on drafting a communication plan

• KPI development exercise

🔹 Day 3: Communication Tools and Techniques

• Digital communication platforms (Intranets, Social Tools, Mobile Apps)

• Visual and written communication best practices

• Interactive events and employee engagement activities

• Crisis communication and handling sensitive issues

• Encouraging two-way communication and feedback

Activities:

• Hands-on practice with communication tools

• Crisis communication role-play

🔹 Day 4: Building Engagement and Organizational Culture

• Linking communication to organizational culture and values

• Strategies to foster employee engagement and motivation

• Overcoming resistance and managing internal conflicts

• Leadership communication and role modeling

• Inclusive communication practices

Activities:

• Team-building exercises

• Case studies on culture-driven communication

🔹 Day 5: Measuring, Evaluating, and Improving Internal Communication

• Metrics and methods for evaluating communication effectiveness

• Employee surveys and feedback mechanisms

• Reporting communication results to leadership

• Continuous improvement and adapting communication strategies

• Ethical considerations in internal communication

Activities:

• Designing communication evaluation tools

• Final project: Communication improvement plan